LED chip, lamp and lighting fixture maker Cree Inc of Durham, NC, USA has introduced TrueWhitePlus Technology, a development in spectral control. Using Cree LED technology that optimizes the spectral content of the light to deliver lighting that people prefer, TrueWhitePlus Technology is said to make objects, spaces and any environment more appealing.

According to Cree, TrueWhitePlus Technology will enable LED innovations that are not possible with incumbent technology, leading to better light experiences that help people feel safer, more alert and more productive. It is targeted to appear in Cree's LED components and commercial lighting solutions this year.

The new technology will be demonstrated in booth #2637 at LIGHTFAIR International (LFI 2016) in San Diego, CA, USA (26-28 April).