'The appointment of Lisa Kinsella supports the unprecedented growth of the agency's client base and spend,' says Generation Media's Lisa Morgan.

Generation Media is boosting its AV investment team with the addition of Lisa Kinsella as associate director.

In her new position, Kinsella will assist in the management of successful delivery of the agencies airtime portfolio and negotiating TV deals.

“Generation Media continues to invest in our talent across the company. The appointment of Lisa Kinsella supports the unprecedented growth of the agency’s client base and spend,” said Lisa Morgan, MD of Generation Media.

“The wealth and breadth of her experience and expertise will be used to assist our clients to navigate the increasing challenges faced by the industry in reaching audiences via traditional TV strategies.”

Kinsella boasts 16 years’ experience within Mediacom, and brings extensive knowledge of children’s media having worked with many of the agency's toys and games clients throughout her career at the Group M company.